Soft Skills Training

We have several options for you…

Option #1 – eBook – for my fellow entrepreneurs

How to Persuade Customers to Buy Your Product or Service

Do you want to add more profits to your bottom line?

Are you tired of getting no results from the advice your current business coach is giving you?

If you answer YES to these questions… I have a solution for you!

It is an eBook titled, “Insider Secrets to Persuade Customers to Buy Your Product or Service”… it has some strategies that would be beneficial to your business.

“Insider Secrets to Persuade Customers to Buy Your Product or Service” by Rod Holmes on Ganxy

The following is a brief description of the eBook.

Chapter 1 … Copywriting for Profits… The copy in your marketing materials is intended to persuade your audience to buy what you have to offer – one sentence at a time. Once you understand that copywriting is persuasive writing, not creative or technical writing, you will have much more success with your copywriting efforts.

… Headlines are so crucial to the copywriting in your advertisement or sales letter that an entire section is devoted to this important topic.

… According to readership statistics, eight out of 10 people read headlines, but only two of 10 will read the rest of the advertisement or letter. This proves the importance of crafting powerful, meaningful headlines.

Chapter 2 …Use Scripts to Increase Sales Immediately… Creating powerful scripts is not a complicated exercise, but it will take some time to complete. Focus on the most vital scripts for your business first, and engage the assistance of your sales staff in drafting or reviewing the scripts.

… A comprehensive set of scripts will keep a level of consistency amongst your salespeople and the customer service they provide your clients.

… Make the script yours – it should look, feel, and sound like you naturally do, not like you’re reading off the page.

Chapter 3 …Profiting from Internet Marketing… The internet is a great way to create product and brand awareness, develop relationships with consumers and share and exchange information. You can’t afford not be taking advantage of online marketing opportunities because your competition is likely already there.

… Internet marketing – like all other elements of your marketing campaign – needs to have clear goals and objectives.

… Depending on your small business, you may want to upload informational videos or tutorials about your products or services.

Chapter 4 …How to Profit from Direct Mail … Direct mail is a marketing strategy that can help you achieve a number of business objectives. From lead generation to customer retention, direct mail campaigns are a highly versatile and relatively cost-effective choice for business promotion.

… The only people you want on your list are your potential “ideal customers.”… They are the type of people who will account for 80% of your revenue, and just 20% of your total customer base.

… This piece of paper has to act as an ambassador of your company – you absolutely need it to appear impressive and professional.

Chapter 5 …How to Double your Referrals… Referral customers cost less to acquire. Compared to the leads you generate from advertising, direct mail campaigns, and other marketing initiatives, referral customers come to you already qualified and already trusting in the quality of your offering and the respectability of your staff.

… The only way your referral program will work is if you put some effort into it, and maintain some level of ongoing effort.

… Stay in touch with all of your potential and converted customers through newsletters, direct mail, or the Internet, keep your business name at the top of the minds, ahead of the competition.

Chapter 6 …Generating an Unlimited Amount of Leads for Your Business… Your customers come from leads that have been turned into sales. Each customer goes through a two-step process before they arrive with their wallets open. They have been converted from a member of a target market, to a lead, then to a customer.

… Lead generation ads are simply designed and create a sense of curiosity or mystery. Often, they feature an almost unbelievable offer. Their purpose is not to convince the customer to buy, but to contact the business for more information

… Give your customers a reason to refer business to you. Reward them with discounts, gifts, or free service in exchange for a successful referral.

Chapter 7 …Define Your Target Market… A target market is simply the group of customers or clients who will purchase a specific product or service. This group of people all have something in common, often age, gender, hobbies, or location.

… Knowledge and understanding of your target market is the keystone in the arch of your business. Without it, your product or service positioning, pricing, marketing strategy, and eventually, your business could very quickly fall apart.

… Segmenting your target market into several more specific groups allows you to further tailor your marketing campaign and more specifically position your product or service.

Chapter 8 …Creating Profitable Sales Letters… Sales letters are a simple and powerful marketing tool that – when written effectively – can generate serious results for your business. In a mailbox full of impersonal brochures that are often perceived to be “junk”, a personally addressed letter will be kept and opened for a further look.

… The power of sales letters truly lies in the personal nature of the communication. As opposed to brochures and advertising, the sales letter will arrive personally addressed and hand stamped.

… Write as though you’re speaking with a family member or friend. Casual, colloquial language will help to build trust with your reader, as it establishes that you are on the “same level” and can relate to the same needs and problems.

Chapter 9 … Using Press Releases for Instant Profit… The simplest way to communicate with the media is through press releases. Press releases are a standard form of communication with the media, used to announce, communicate, and correct newsworthy information.

… It’s a good idea to sit down with your colleagues, family, and friends to test your story idea for newsworthiness. They’ll be able to help you brainstorm angles and strategically plan your release.

… Just like advertisements, you have seconds to grab the media’s attention with your headline. The headline should tell the story and answer the question why does it matter? Or, why should I care?

Chapter 10 … How to Create Newsletters for Your Business, Easily and Quickly… An effective newsletter should be easy to read, contain interesting and relevant information, and be visually engaging. When you send information to your customer’s inbox, you are asking them to invest their time in reading what you have to say. Make sure they finish feeling that their time was well spent.

… While content is the backbone of your newsletter, appearance has the ability to engage readers and attract new subscribers. It is also a key factor in the readability of your content, which can make or break a solid readership. Stick to these guidelines for success.

… Printed newsletters are becoming more and more rare as the popularity of email communication increases. Consumers are also becoming more environmentally conscious, and are not interested in receiving stacks of paper in the mail.

River Street Consultant

P.S. A BONUS for You

As a BONUS for the purchase of the eBook the author has agreed to do the 45 minute 10K Challenge for FREE…it is an online consultation that will take 45 minutes…and the author will go through strategies that will add at least $10,000 dollars to your bottom line.

If you are interested you can reach the author at

Option #2 – Free Mini-course with manual,,, you have to register first

Goal Setting… Goal Setting is one of the most basic and essential skills someone can develop. What makes a good goal? The mini-course touches on goal characteristics, time management, making a to do list, and what to do when setbacks occur. This mini-course will provide the knowledge and skills for you to complete more tasks and get things done.

This mini-course will cover strategies to help you overcome procrastination. These skills will translate into increased satisfaction in your professional and personal lives. You will learn the Goal Setting characteristics of successful people and in turn will become happier and a more productive individual.

Option #3 – Soft Skills mini-courses – 10 Soft Skills You Need… once you master these skills you will be an invaluable member to any organization

This option has a bundle of 10 mini-courses… or should I say 11 mini-courses.

Assertiveness And Self-Confidence… Self-confident and assertiveness are two skills that are crucial for success in life. If you don’t feel worthy, and/or you don’t know how to express your self-worth when communicating with others, life can be very painful. These skills will provide opportunities and benefits to your participants in their professional and personal lives.
This mini-course will give you an understanding of what assertiveness and self-confidence each mean (in general and to them personally) and how to develop those feelings in your day-to-day life. These skills will encompass many aspects of your life and have a positive effect on you.

Change Management… Change is a constant in many of our lives. All around us, technologies, processes, people, ideas, and methods often change, affecting the way we perform daily tasks and live our lives. Having a smooth transition when change occurs is important in any situation and your participants will gain some valuable skills through this workshop.
This mini-course will give any leader tools to implement changes more smoothly and to have those changes better accepted. This mini-course will also give you an understanding of how change is implemented and some tools for managing your reactions to change.

Communication Strategies… This mini-course will help you understand the different methods of communication and how to make the most of each of them. These strategies will provide a great benefit for any organization and its employees. They will trickle down throughout the organization and positively impact everyone involved.

Constructive Criticism … Delivering Constructive Criticism is one of the most challenging things for anyone. Through this workshop your participants will gain valuable knowledge and skills that will assist them with this challenging task. When an employee commits an action that requires feedback or criticism it needs to be handled in a very specific way.
This mini-course will provide great benefits to your organization. It provides the ability for management to nullify problematic behaviors and develop well rounded and productive employees. Constructive feedback shows an employee that management cares about them and will invest time and effort into their careers.

Creative Problem Solving… This mini-course will give participants an overview of the entire creative problem solving process, as well as key problem solving tools that they can use every day. Skills such as brainstorming, information gathering, analyzing data, and identifying resources will be covered throughout the workshop.

Developing Corporate Behavior…With this mini-course you will be able to develop a business environment that reflects a positive set of values and ethics. Aligning these characteristics with the standards of conduct is what makes a business stand out and be a leader in the business world.

Through this mini-course you should see improved team building, better communication, and trust. By realizing the benefits of corporate behavior and developing a successful plan you should see a reduction in incidents and an increase in team work and loyalty.

Emotional intelligence…This mini-course describes the ability to understand one’s own feelings, and that of groups, and how these emotions can influence motivation and behavior. The concepts of Emotional Intelligence have been around since at least the 1900’s, but the term was first introduced by Wayne Payne in 1985.

Networking (Within the Company…Networking has become a crucial part of the world today. Most people are aware of external networking and primarily focus on that. It is important to pay extra attention to internal networking, or networking within the company. To be truly effective, internal networking must be utilized throughout the company.
With this mini-course you will learn how internal networking is changing the workforce. Through this workshop, you will gain a new perspective on networking, and what benefits can come from fully utilizing and making connections with internal networking.

Networking (Outside the Company)… Networking – according to Merriam Webster is “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business”. These and other events can become more easily managed with this great workshop.

With our mini-course, you will begin to see how important it is to develop a core set of networking skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of your networking strategy.

Teamwork …This mini-course will encourage you to explore the different aspects of a team, as well as ways that they can become a top-notch team performer. You will be given the details and concepts of what makes up a team, and what factors into being a successful team and team member.

Time Management… Personal time management skills are essential for professional success in any workplace. Those able to successfully implement time management strategies are able to control their workload rather than spend each day in a frenzy of activity reacting to crisis after crisis – stress declines and personal productivity soars! These highly effective individuals are able to focus on the tasks with the greatest impact to them and their organization.

This mini-course will cover strategies to help you learn these crucial strategies. You will be given a skill set that include personal motivation, delegation skills, organization tools, and crisis management. We’ll cover all this and more during this workshop.
Price: $CDN189.99
… This bundle is less than $CDN20 for each mini-course… this great value for your learning experience.

Option #4 – Soft Skills Mini-courses – Sales/Marketing… one of the most important functions of any organization

This option has a bundle of five mini-courses…

Body Language… Can you tell if someone is telling the truth just by looking at them? It is a skill that a lot of people do not have. Through Body Language Basics you will be given a set of tools to use to your advantage. These tools can be utilized in the office and at home. Understanding Body Language will provide you a great advantage in your daily communications.
This mini-course will provide you with a great set of skills to understand that what is not said is just as important than what is said. It will also give you the ability to see and understand how your own Body Language is being seen. You will be able to adjust and improve the way you communicate through non-verbal communications.

Marketing Basics… Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

This mini-course will provide the basic knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist them in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Motivating your Sales Team… Everyone can always use some inspiration and motivation. This workshop will help your participant’s target the unique ways each team member is motivated. Finding the right incentive for each member of your sales team is important as motivation works best when it is developed internally. Harness this through better communication, mentoring, and developing the right incentives.

This mini-course will help your participants create the right motivating environment that will shape and develop their sales team with right attitude and healthy competition. Instilling that unique seed which grows the motivation in your team will ensure an increase in performance and productivity. Have the best sales team you can have through better motivation.

Sales Fundamentals… Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

This mini-course will give participants a basic sales process, plus some basic sales tools, that you can use to seal the deal, no matter what the size of the sale. Yous will become more confident, handle objections, and learning how to be a great closer.

Top 10 Sales Secrets… No one is born a sales person. No one has a special gift that makes customers buy products/services. Everyone can however, learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful sales person.
With this mini-course, you will discover the specifics of how to develop the traits that will make you a successful sales people and how to build positive, long lasting relationships with their customers!
Price: $CDN99.99
… As with the previous this bundle is less than $CDN20 for each mini-course… this great value for your learning experience.

… A Friendly Reminder
– You have to register to view the mini-courses… The Goal Setting mini-course is FREE.
– The running time of each mini-course is just over 1 hour… However, if you take time and do the quizzes at the end of each module then it will take longer.
– Each mini-course comes with notes… you just have to download them.
– Once you finish the FREE or bundled mini-courses, and decide to select another bundle… just remember you can’t go back to the previous bundle… take your time… each bundle has no time limit.
– The price for the “10 Soft Skills You Need” and “Sales/Marketing” is given below the description of each bundle.
River Street Consultant

P.S.S… ONE FINAL OPTION…The posts are on a variety of soft skills topics… once you register and do the FREE Goals Setting mini-course you will have access to the different posts.

Why are headlines important to entice prospects to read your sales copy


Your headline is the first chance you have to make an impression on your target audience. Quite possibly, it is also your only chance. Without a headline that grabs your reader by the neck and focuses on what you have to say, the remainder of your ad is useless.

That’s why even the greatest copywriters spend 50% of their time on the headline, and 50% on the rest of the copy.

With that in mind, it’s important to note that your headline needs to do more than simply grab the attention of your potential readers. It also needs to tell them why they should care – your headline needs to send a full message that informs and encourages them to read onwards.

The most effective way to do this is to make an offer or promise to the reader that makes the time they invest in reading your ad worthwhile.

Seems like a lot for 8 to 10 words, doesn’t it?

Headline Length

The general understanding when it comes to headline length is the shorter the better. But this comes from headline creation for newspapers and magazines, where space is crunched and nothing is up for sale.

In fact, based on studies done in the direct mail industry, 40% to 50% of the most effective headlines are more than eight words in length – meaning there are really no hard and fast rules for headline length.

Another marketing example of headline length is in sales letters. I’m sure you’ve seen headlines in sales letters that actually comprise small paragraphs. This is the opposite way of thinking from newspaper headlines, but in this medium it works.

The point is, if you need more than eight words to get your message across, then use more.

Headline Readers: The 80/20 Rule

According to readership statistics, eight out of 10 people read headlines, but only two of 10 will read the rest of the advertisement or letter. This proves the importance of crafting powerful, meaningful headlines. It also proves that an effective headline is the golden key to getting the rest of the piece read.

So, it would stand to reason that the better your headline, the higher the chances of improving the averages in these statistics.

Headline Types

Direct Headlines simply state the offer or proposition in as clear a manner as possible. All winter clothing 30% off.

News Headlines typically announce a new product or piece of information and mimic a headline you would read in a newspaper. Jonny launches new line of improved sprockets.

The Question Headline asks a question that the reader can relate to or would be compelled to read on to find the answer. Do you want clearer skin?

The ‘How to’ Headline tells the reader the body copy or product will explain step by step instructions for something of interest to the reader. How to save $1,000 in energy costs this year.

Command Headline is one of the strongest headline types, and commands the reader to do something. Make your dreams come true today.

The ‘7 Reasons Why’ Headline tells the reader the body copy will include 7 (or another number less than seven) points that will either back up a claim or illustrate product benefits. 7 reasons why your teenagers won’t listen to you.

Testimonial Headlines leverages the power of outsider and expert opinion and quotes them directly in the headline. “Tommy’s sprockets have changed my life” says Brad Pitt.
In summary, your headline should:
• Be immediately engaging
• Be useful and relevant to the reader
• Convey information
• Trigger an emotional reaction
• Include an offer
• Intrigue your audience